Why Your Home Didn’t Sell
Hi I’m Hunter
I am going to share with you why your home hasn’t sold yet. After 30 years in this business, I have learned a few things and I will share them with you here.
- PRICE – Of course, price is the easiest explanation, right? It’s the one you hear the most about, and of course, if your home is priced too high, it will not sell. Buyers are too smart and well informed now days and they have access to unlimited information on the internet about all of the other homes for sale similar to yours. Remember, in this current market here in the deserts of Arizona, buyers set the price your home sells for, not you the seller. But, guess what? It may not be the price. Your home may not be priced too high. I will share more about all of that with you if we get a chance to meet.
- THE PRODUCT – Your home and everything about it. First is location, location, location. Your proximity to schools, shopping, recreation, entertainment, transportation and employment. Generally, the further you are from those things, the lower the market value of your home. Next is neighborhood and curb appeal. How appealing is your home from the outside as a potential buyer is driving toward your home and parks in front of it? Sadly, the condition of your neighbors’ homes does affect the value of yours. Then the exterior of your home and the landscaping. Is everything well designed, well maintained and well groomed. Has the exterior of your home been painted in the last few months? Do you have lots of beautiful plants and trees? In other words, is a potential buyer impressed before they even step into your home? Next is safety. Crime is a big deal. If your potential buyers do not feel safe in your neighborhood, they will hesitate to buy, regardless of price. If you are in a safe area, share those positive crime statistics with your buyers. I’ll show you where to find that information. And next, of course, is the interior of your home. How does it look, smell and feel? Is it clean, clean, clean, everything from ceiling fans, to sinks and toilets to baseboards and every little crevice and corner? Is it uncluttered, well-furnished and orderly? Has it been completely painted in the past few months with neutral colors? Does it smell clean and new? Do you have pets inside your home along with their smells, hair and clutter? Do you have children who naturally use and abuse the home? It’s not that easy to keep a home in beautiful showing shape with a house full of people. It’s a big job. Does everything work Have you had the home inspected by a professional home inspector. If not, do it. Don’t wait for the buyer to find problems and then use them to offer a lower price or require you to spend a lot of money. There is much more to all of this, of course. I’ll help you find the weaknesses of your home that might have prevented buyers from making an offer on your home, when I get a chance to tour your home with you.
- MARKETING – How well was the beauty of your home captured and then presented to the buying world? This is the responsibility of your Realtor. The first two items, price and the home itself are all on you, the seller/homeowner. Only you control those things. But marketing your home is what your real estate professional should be doing well. Does your realtor have a real website of their own through which your home is presented and marketed? Is your home up on the Multiple Listing Service for all the world to see? Is it then syndicated to thousands of other national and local information aggregator websites? Were pictures professionally taken and presented? Were there videos of your home? How about fliers, postcards and brochures? How about telephone, email and text access to your Realtor by potential buyers? Do they answer the phone or will a buyer get an assistant when they call? Do they return phone calls? Does your representative know what they’re talking about? Do they understand the business, financing and your home? Well, there are many other parts of marketing that are critical to the sale of your home. I will share more with you if we get a chance to meet.
Give me a call. I would be happy to come to your home and to answer any of your questions. Or, email me and I will get back in touch with you.
Thanks. I hope we get a chance to meet.